Festive greetings to all our members of 1000 Hills Tourism.
On behalf of the Board of Directors, I would like to wish you all a very happy Christmas and trust you will have very prosperous 2021.
I, for one, wish to put the tumultuous 2020 year, with the madness and devastation of the pandemic, behind me and look forward to an new, fresh start in the new year in the tourism industry.
The current Board of Directors, who took office in mid September this year, have tried to pull out all the stops to drive a number of marketing initiatives to reinvigorate tourism in the 1000 Hills area.
To list a few of these initiatives, we worked alongside a number of our members to produce an amazing promotional video (with the Jerusalema backtrack) with its very successful launch function at Cotswold Leisure Centre; completed the revamp of the Visitor’s Guide (which will be going to print in the new year); redesigned and launched the official 1000 Hills Tourism website (to embrace the latest tools and techniques for successful marketing on social media); have commissioned a number of short videos of different tourism elements to be used to focus marketing on the abundance of tourism features we have in our area); and we have redesigned the 1000 Hills area map and have had large street-side “bill-board” maps erected at various strategic tourism locations.
We have also supported or driven a couple of events such as the “Post-Covid” re-launch weekend of the Kloof to Inchanga Steam train experience, Miss & Mr Molweni Y2K Pageant and the Art & Craft promotion at the Inchanga market this last weekend.
The feedback from these marketing initiatives has been extremely positive already and we welcome any constructive criticism and suggestions to better market our fantastic area with all its amazing tourism offerings.
We truly believe that our efforts will assist our members in some small way to rebound the trauma of the past 9 months and we, the Board, will continue our efforts with renewed energy into the new year. Please support us by sharing the various video clips/links and stay involved when we reach out to members with our various projects. Together we will pull through this and I believe we are stronger in numbers in promoting our wonderful area.
In closing, I would like to thank all those involve that have put in many hours tirelessly for the betterment of Tourism in our area and the smooth running of the 1000 Hills CTO.
To all the members, I wish you all a blessed Christmas and a prosperous New Year.
Chairman – 1000 Hills CTO