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Home » 2021 » News » REPORT TO 1000 HILLS TOURISM ON THE DURBAN TOURISM ACTIVATION CAMPAIGN HELD IN CAPE TOWN FROM 02 – 06 June 2021

REPORT TO 1000 HILLS TOURISM ON THE DURBAN TOURISM ACTIVATION CAMPAIGN HELD IN CAPE TOWN FROM 02 – 06 June 2021

Published by Shelldon Wells On 19 June, 2021

The Durban Tourism Activation Campaign took place at a strategic time, just before the June-July School holidays. The relevance of this timing for the industry role players, stakeholders and holiday makers is that the campaign brought Durban as a destination to the  proximity of holiday planning ahead of the winter holidays. Due to the pandemic, overseas travel has been barred and the available options are domestic travel destinations.

In light of this reality, showcasing  Durban tourism offerings was in order and it proved to  be a perfect opportunity to target the South African  locals, who also had the willingness to pay attention to  the promotional content. 

The activation roadshows form part of the City’s  inter-provincial destination promotion. It is part of  eThekwini’s strategy to reignite the tourism industry  and to ensure the City increases its stake in the  domestic tourism market. 

The campaign messages communicated in Cape Town  were concerned with promoting Durban Tourism in  general, as well as Winter Tourism in particular – which  was backed by selling the Durban July and the Summer  holidays, amongst other attractions.  

Altogether, the activation focused on advertising  Durban Tourism, while also pointing out attractions in  the areas represented by the 9 CTO’s.  

In keeping with the destination marketing  strategy, 1000 Hills Tourism took part in the  campaign to increase visibility and sell tourism  products available in the area.  The proposition for the 1000 Hills Tourism  has their own stand-out quality and  attractiveness that made this selling and  engaging activity throughout the duration of  the campaign.

Download the full report here.

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Categories: News Tags: Activations, Cape Town, Tourism
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https://www.youtube.com/watch?v=ZF9HV2_CnTI&t

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REPORT TO 1000 HILLS TOURISM ON THE DURBAN TOURISM ACTIVATION CAMPAIGN HELD IN CAPE TOWN FROM 02 – 06 June 2021