The ever proactive 1000 Hills Community Tourism Organisation has commissioned a promotional video to highlight some of the attractions, events, destinations, activities and services to be found in their catchment area.
They have submitted it to the International Tourism Film Festival, Africa for consideration for their 2022 film festival. The International Tourism Film Festival Africa (ITFFA) honours all video content related to the tourism and travel industry.
The festival is open to TV ads, promotional films, video campaigns, video’s for social media, video blogs, documentaries, reports and TV magazines related to the promotion of tourism destinations, products and services – across Africa.
ITFFA works co-operatively with the International Committee of Tourism Film Festivals (CIFFT) to stimulate the development and growth of the national and African audio-visual and tourism industries.
ITFFA was founded in 2019, by Caroline Ungersbock and James Byrne to honour and promote works with exceptional and innovative content created today on all continents and seen and used on various platforms. This was especially significant as the tourism industry globally, was haemorrhaging due to Covid protocols and lockdown restrictions. Any incentive to promote creative and proactive tourism initiatives during such a torrid time was immensely appreciated and well-supported.
“In partnership with our endorsers – UNWTO (World Tourism Organization), ETC (European Travel Commission), CTO (Caribbean Tourism Organization), and CATA (Centro America Tourism Association) – CIFFT works to encourage tourism destinations to achieve the excellence in promoting their products, services, and locations using video,” said festival director, Caroline Ungersbock.
There are two primary categories: Tourism Films intended for videos whose purpose is to promote a city, municipality, village or local destination and film locations; and documentaries and TV programmes.
Jane Candow from 1000 Hills Community Tourism produced this, her third tourism video, with the intention of encouraging visitors and locals to 1000 Hills, by reminding them of the many great reasons to “head to the hills”.
The 4.21 minute long video, shows the best of the region and encourages visitors to chill out or explore; take a 4 x 4 course or visit an equestrian centre; enjoy some retail therapy and visit a craft market; visit the Sculpture Garden; enjoy live music; hop on a breakfast run; plan a wedding; visit a wildlife park; grab a bite; go climbing, running or hiking; watch some of the signature events such as the Dusi, Ammashova, polo, Comrades; school rugby, ride a steam train, and of course stay over. The video shows some of the accommodation options – from elegant guest houses, cosy B&Bs, boutique style accommodation and even glamping.
Both the earlier video, about the range of Public Benefit Organisations (PBO) in the area; and this one, have been conceived, filmed, edited and created by On Show Media, and produced by Jane Candow. Both have been submitted to the ITFF awards. The Community video has been entered as a documentary under the Responsible Tourism category and the “Welcome to 1000 Hills” promotional video has been entered under the Tourism Services category.“As we endeavour to forge a way forward in a post Covid world, as a committee we are working really hard at creating interest in the 1000 Hills as a viable tourism destination. We are promoting our CTO members and encouraging visitors to spend their leisure time with us, says Candow. Now is a really good time for tourism related businesses and restaurants etc to sign up for a small fee and receive the benefits as members of 1000 Hills Tourism. Contact email@example.com
“Like many businesses and tourism organisations endeavouring to consciously re-establish themselves, we are working on a multi-pronged approach to engage with our target market. We realise that one of the key mechanisms is the use of video. We are super proud of our latest video. Although in a little over four minutes, it can’t begin to talk up all of our various destinations and activities – it certainly does provide a comprehensive look and feel of our area.”