“Welcome to Valley of 1000 Hills”
The ever proactive 1000 Hills Community Tourism Organisation has won a Silver Award for their commissioned promotional video which highlights some of the attractions, events, destinations, activities and services to be found in their catchment area – at the prestigious International Tourism Film Festival, hosted in Cape Town recently.
Jane Candow from 1000 Hills Community Tourism produced this, her third tourism video, “Welcome to Valley of 1000 Hills” with the intention of encouraging visitors and locals to 1000 Hills, by reminding them of the many great reasons to “head to the hills”.
Both the earlier video, about the range of Public Benefit Organisations (PBO) in the area; and this one, have been conceived, filmed, edited and created by On Show Media, and produced by Jane Candow. Both were submitted to the ITFF awards. The Community video was entered as a documentary under the Responsible Tourism category and the “Welcome to 1000 Hills” promotional video was entered under the Tourism Destinations: Regions category.
The International Tourism Film Festival was judged by 26 International Judges; and the competition was fierce with 87 countries competing.
The festival is open to TV ads, promotional films, video campaigns, videos for social media, video blogs, documentaries, reports and TV magazines related to the promotion of tourism destinations, products and services – across Africa. There are two primary categories: Tourism Films intended for videos whose purpose is to promote a city, municipality, village or local destination and film locations; and Documentaries and TV Programmes.
The 4.21 minute long video, shows the best of the region and encourages visitors to chill out or explore; take a 4 x 4 course or visit an equestrian centre; enjoy some retail therapy and visit a craft market; visit the Sculpture Garden; enjoy live music; hop on a breakfast run; plan a wedding; visit a wildlife park; grab a bite; go climbing, running or hiking; watch some of the signature events such as the Dusi, Ammashova, polo, Comrades; school rugby, ride a steam train, and of course stay over. The video shows some of the accommodation options – from elegant guest houses, cosy B&Bs, boutique style accommodation and even glamping.
“As we endeavour to forge a way forward in a post, post flooding Covid world, as a committee we are working really hard at creating interest in the 1000 Hills as a viable tourism destination. We are promoting our CTO members and encouraging visitors to spend their leisure time with us, says Candow. Now is a really good time for tourism related businesses and restaurants etc to sign up for a small fee and receive the benefits as members of 1000 Hills Tourism. Contact firstname.lastname@example.org
“Like many businesses and tourism organisations endeavouring to consciously re-establish themselves, we are working on a multi-pronged approach to engage with our target market. We realise that one of the key mechanisms is the use of video. We are super proud of our latest video. Although in a little over four minutes, it can’t begin to talk up all of our various destinations and activities – it certainly does provide a comprehensive look and feel of our area.”
Good to Know
(https://www.youtube.com/watch?v=ZF9HV2_CnTI&t=6s) and be inspired to visit our area!
Photographs of the event are available: Gallery – International Tourism Film Festival Africa (itff.africa)
Tag International Tourism Film Festival on the social networks:
LinkedIn: @International Tourism Film Festival Africa (ITFFA)